Buy Now or call us at (800) 747.1030

SoClean Partners with Havas Edge for Direct Response TV & Radio

Campaign to Increase Brand Identity and Raise Awareness of Obstructive Sleep Apnea

May 8

, 2017, Boston, MA

 SoClean, the CPAP sanitizing device company, has retained Havas Edge to roll out a national TV and radio campaign to drive sales and elevate awareness of sleep disorders like obstructive sleep apnea. SoClean’s message is urgent. The risk is real as many users become ill from improperly cleaned CPAP equipment. Unlike the traditional soap and water cleaning approach, SoClean’s natural approach to CPAP sanitizing kills 99.9% of bacteria and viruses, which leads to a healthier breathing experience.

SoClean is committed to educating the public about the symptoms, prevalence, and health risks associated with sleep apnea and has retained a medical expert as spokesperson to be featured in upcoming campaigns. As a recognized leader in engaging brands with consumers, Havas Edge will take a performance marketing approach to drive product sales and awareness of the SoClean brand.

“Havas Edge has assembled an experienced team that is aligned with the goals SoClean has both domestically and abroad,” says Dalton Mangin, VP Business Development at Havas Edge. “SoClean’s success story is inspiring and we are grateful for the opportunity and trust Michael Schmidt has in our marketing strategies focused on building the SoClean business and brand.”

Havas Edge has an impressive track record with popular brands such as VistaPrint, LifeLock, and Plated. The partnership will seamlessly blend offline and online consumer engagement with the brand to carefully target populations at high risk for sleep apnea and connect them to medical experts to get diagnosed and treated with products that are safe and effective.

“SoClean is the leader in sanitizing CPAP equipment and we are passionate about getting our brand in front of a larger audience,” says Dean Marcarelli, Chief Marketing Officer of SoClean, “We know that Havas Edge delivers exceptional results and will spread our message nationally and drive sales globally with superior brand engagement experience in TV and Radio. The key to engaging an audience and have them stay loyal to a brand is to have a very efficient marketing mix of offline and online messaging. The ability to continually adjust and manage campaigns is a direct function of the precise measurability of DRTV and digital mediums. Havas Edge has delivered best in class results for some of the world’s biggest brands with this strategy, and we are very pleased to be partnering with them.”

SoClean is based in Massachusetts and is rapidly scaling globally as sleep apnea related products are booming with an aging and more health conscious population. Sales are expected to increase dramatically in 2017 - and in the coming years - with this performance marketing approach.

About SoClean:

SoClean is the CPAP sanitizing device company that sanitizes the CPAP mask, hose and reservoir without the need for disassembly, water or chemicals. Improperly cleaned CPAP equipment is filled with harmful device bacteria and viruses that can make people very sick when breathed into their body. Unlike the traditional soap and water cleaning approach, SoClean’s natural approach to CPAP sanitizing kills 99.9% of bacteria and viruses, which leads to a healthier breathing experience. For more information, visit

About Havas Edge:

Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, we succeed by helping our clients build their businesses and brands, in that order. Our experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution model in the industry. For more information visit